Content monetization is a relatively new concept for media outlets. As more and more people decided to spend their time on social media, companies realized how valuable it actually was to have a huge community, so if this was already the case, why not monetize it? Here is how.
1. Monetization of specific content
Content monetization is when a media outlet pays for the right to publish something on its website. Usually, there are two ways this can be done. The first one is when a writer has his own blog, and he wants to make some money off of it. This requires him to put out higher quality articles and try not to broadcast them all over the place, or at least make sure that they have an “exclusive” title and detailed written content under them (this mainly applies if you want it to get indexed by Google). There are many types of content delivery systems, one of them including a VOD service which allows you to publish videos instead of articles (for example, YouTube). By using a VOD service, you will most probably get higher quality (and more expensive) content, since most people today are not willing to watch a video that is less than 3 minutes long. The second way is when an actual media outlet wants to publish something on their site, but they don't want to pay for it or do the work themselves. If you have enough traffic, you will make this money back in no time with the right monetization methods.
2. Monetization of traffic
Most companies are buying traffic, but not everyone knows how to actually do it. So, let's say you want to start a blog with the intention of making money off of it. The easiest way is to find out what topics are currently trending on social media, and then jump in on the conversation with an article that brings even more value. If your content is high quality enough, there will be many people who will share it which will help tremendously when trying to increase your views per day, but if you don't know what you're doing, most people won't trust your site or have any interest in reading anything you have to offer. There are many ways in which this can be done depending on where you are at the moment, but the main goal is to find an audience that you can potentially reach and then use that to your advantage. There are many things that need to be done before this strategy can become effective, but once it does, it will bring in tons of money automatically.
3. Monetization of user data
As you might already know, companies like Google (through Ad Sense), Amazon (through affiliate links), and Facebook (through affiliate links and advertisements) allows you to make money every time someone clicks on your site's link or buys something through it. This can also be done through third-party platforms, which allow you to put out content relevant to your blog so that you can get more views per day, but the best part is that they will pay for any ad displayed next to your content. There are many other ways in which this can be achieved, but the only downside of it is that you have a limit on how much money you can make from each click/ purchase since most companies have an algorithm that prevents people from abusing their system. It can be quite frustrating to be banned from the system, but this is something that you can avoid if you don't abuse it.
Is it hard to monetize content in today's age?
Yes and no. We would say that the overall idea of monetizing content is hard, but it's not as hard as most people might think. The first step to take this successfully is to put out good quality content on a regular basis and make sure that you don't spam your audience with affiliate links or show them too many ads. If you don't do this, your audience will most definitely leave, and you won't get any views per day. One of the main goals of monetizing content is to actually bring in more traffic just like what Google Ads does on their own platform, but the only difference between them, and you are that they have an algorithm that prevents spam while all you need to do is put out good content that people might be interested in reading. If done correctly, monetizing content can bring in some serious money fast, all it requires from you is time and effort.
Whatever monetization method you decide to use, make sure that it is relevant to your blog and the people who read it. Don't force yourself to use something you don't like because there are many ways in which this can be achieved nowadays. Just follow the steps above, market your content correctly, and you will be making money in no time!
