Whether you are a web designer or an up-and-coming attorney with a background in web design, you probably know the importance of a great website. Everyone knows how competitive the legal market is, and there are many law firms and attorneys out there offering the same services only with differences in experience and pricing. That’s why it’s important to create a website that is professional, informative, accessible, and overall successful.
1. Prioritize Branding
One of the most important things when it comes to creating a great website is for attorneys to always put branding first. Just like any company, lawyers also want to build trust with their clients and showcase it through their official website. While trust usually comes with a firm handshake and a smile, it can be displayed on a website by creating it to give off the same professional, yet welcoming feel. That’s why you should prioritize and highlight the attorney’s brand on your website by using the logo and name of the firm for instant recognition and also using specific brand colors.
2. Know What To Include
To be able to put together the best website for your law firm, you need to know the main components that should be included. There are countless website designs created for attorneys out there, and it’s important that you do your research first to understand the variety of layout that is available. They should all include key sections such as a home page, an about page, a services page, and a contact page. The homepage should give a quick brief of the type of law practiced by the attorney and why a client should choose their services. The about page goes more into detail about the background, education, experience, the firm’s history, and client testimonials. The services page should describe the practice areas covered and a contact page with the address, number, e-mail, and any social platforms for the company.
3. Make It Accessible
There’s no point in having a great-looking website for a law firm or an attorney when it’s not easy to navigate. You want your website design to be clear and easy to use which is why you should consider the smallest of things. Whether it’s the text color in contrast with the background, the font size, adjustments for those using screen readers, or people with mobility problems should all be taken into consideration. Don’t forget to also consider the speed of the website; nobody likes to wait around for a page to load!
4. Emphasize Advantages
There are dozens of law firms and attorneys out there looking to promote their business. That’s where you come in as a web designer to find and highlight what makes your client different and sets them apart from other attorneys. This calls for a deep search on competition, mainly lawyers specializing in the same area, and analyzing their sites to know how you can compete with them. It also requires finding out the attorney’s or firm’s unique selling points to know what to highlight on the home page.
5. Optimize for SEO
To learn to create great websites for attorneys is to learn search engine optimization (SEO) strategies to make it a successful one. It’s the best way to enjoy the perks of organic traffic and increase the possibility of potential clients. Many people use Google to research legal advice, so put in the effort to learn about the top keywords used to integrate them into the website’s content. However, beware of over-stuffing keywords and make sure you use alt text and proper names for images to help search engines better understand your content.
6. Create Great Content & Copywriting
Content and copy play an important part in making a great website for any company, and this is the same for attorneys as well. To create great content and copy, you need to first know your target audience and customize content pieces according to their interests. Remember not to use too much legal jargon and complicated legalese that an average person will not understand. Don’t forget to also include clear calls-to-actions that are attention-grabbing to guide your clients to the right page on the site to get what they need.
Now you know how you can create a great website for attorneys and what is required to l make it successful. It just takes thorough research on competition and most importantly, establishing good communication with your client. You need to understand what they want to gain from having a website and what selling points they want to highlight so you can implement them. With the right website design, content, and marketing, you’ll create the perfect site for an attorney to gain new clients and improve their business.
