A website says a lot about a business. Design an attractive and highly responsive site, and all your visitors will know you are a serious company committed to delivering the best user experience. Give your visitors a poorly made website, and they’ll avoid your company like the plague. That’s why your business cannot afford to cut corners when building a website.
Here are six important factors that make an excellent site:
1. Modern Design
The design of your website influences your SERP rankings, engagements, and leads. For that reason, all businesses must strive to build neat and modern sites.
That being said, the design of your site will ultimately depend on your needs and business model. This means clients need to know what they want before building a site. The designers at Nettonic encourage customers to come up with sample websites of what they want. And it doesn’t have to be a site in your niche; you can pick whichever site you want so long as you believe it to be the perfect fit for your business.
You are also free to choose several parts from different websites, and a developer will blend these segments to deliver the site you need.
The bottom line is you should give your designer something to work with. This makes the work easier, plus it’ll increase your satisfaction with the final product.
2. Mobile-friendly Structure
Mobile devices account for over 50% of organic searches. This basically means that your customers are more likely to access your website through smartphones or tablets than laptops and desktops. Therefore, you must create a website optimized for mobile devices to improve the user experience.
Navigation should be seamless, content must be well aligned, images should fit on small screens, and most importantly, the site must be responsive. This encourages visitors to stay on the site and go through your content.
Mobile-friendly websites are also good for your SEO. Google has been using mobile-first indexing and ranking algorithms for several years now. The algorithm favors sites that are optimized for mobile devices.
3. Powerful Calls-to-action
One of the few ways to boost conversion rates is through clear call-to-action (CTA) buttons.
The type of CTA you should use will depend on the objective of your business or landing pages. Are you trying to grow your email list? Do you want your website visitors to click an affiliate link? Are you selling a specific product on your website? Do you want the customers to contact you?
These questions will help you develop the appropriate CTAs.
Make sure the buttons stand out, are strategically placed, and are as simple and crystal clear as possible. Customers should never be left confused about what to do next.
4. Contact Information
Never put your visitors through the hassle of trying to figure out how they can contact you. There are many businesses out there offering similar services to yours, so if customers can’t find a way to reach you within seconds, they’ll abandon your site altogether.
Contact details must be present on the header or footer of your website. It’s also good to include a “Contact Us” link on the menu. The contact page should provide several contact details like a direct line, email, online form, and social media pages.
5. Quality Content
The internet is full of people with short attention spans. No one wants to spend minutes trying to understand what your website or landing page is about. That’s why your content needs to be as spot-on as possible.
Visitors should know what your business is all about within seconds of landing on your home page. If you’re running a blog, make sure the content is of the highest quality.
What makes quality content? First, your content needs to be helpful. Each blog post should answer the question or rather “keyword” it ranks for. If it doesn’t, visitors will bounce off your site and search for answers elsewhere.
The content must also be comprehensive. This gives your readers value, and it increases the rate of conversion if you are marketing something.
It’s worth pointing out that quality content is also a ranking factor for search engines. Google wants to give its users the best answers to their queries. If your website is not helping them in their cause, they’ll have no reason to rank your page at the top.
6. Integration With Social Media
Social sharing icons are a great way to market your blog and products. They also boost brand recognition and engagements.
Ensure your website has social sharing buttons for platforms like Facebook, Pinterest, Twitter, and Instagram.
According to Ahrefs, more than 90% of web pages do not get any traffic from Google. Follow the above guide alongside a decent SEO strategy for your website to be among the select 10%.
