Search engine optimization or SEO is an amazing aid to help increase the engagement and sales that your business makes online. Though helpful, it’s not something that everyone understands in one go as it does take a lot of practice to get the algorithm behind search engines.
By now, you’re probably well aware of all the things you need to do to improve your website’s SEO. People are so focused on learning about the ways to please the algorithm that they often end up disregarding the mistakes that they need to avoid to protect their SEO.
If you feel as if you can still improve your SEO, you should check out your practices and see if you are making any of these grave mistakes.
Poor Website Performance
For any business nowadays, having a good website is more or less a necessity. And website performance does affect SEO in some way. According to https://www.tailoredseo.com.au/, websites that load fast and properly, benefit from better SEO. As such, you should do your best to ensure that your website is optimized for both desktop and mobile devices.
Aside from helping with your SEO, a fast website also does wonders for your engagement in some way. People don’t like lingering around websites that take too long to load. It’s not that they’re impatient, it’s just that they prefer having their content delivered to them in an instant.
What does poor performance mean? This usually means that your website is loading slowly. In some cases, the assets aren’t loading properly as well. This affects your SEO as well as the overall experience of your website visitor which is why it’s a must that you improve on this.
Bad Content
Having great content is one of the ways you can improve your website’s SEO. However, it’s not enough to produce great content for your website, you should also consider making sure that the content you have is relevant. A common mistake that website owners make is that they keep on posting content that’s not valuable to their consumers.
If you want to create good content for your website, you need to understand your audience first. Know what they want to see and know what they need to discover. Answering these questions will lead you to understand what kind of great and relevant content you need for your website.
On the topic of content, make sure to be on a set schedule. Posting content regularly is good for SEO. If you can’t post content on a daily basis, consider doing so at least once every other day.
Last but not the least, go back to your old content. Re-optimize them so that their standards fit well with the current demands of the algorithm.
Linking to Bad Websites
You should also be very careful about the websites you link to. Avoid linking to websites that aren’t trustworthy. A good metric to use when checking out a website you can link to is what’s called domain authority.
To put it simply, this is a measurement that determines how a link can rank on SERPs. The measurement is from 0 to 100 with 0 being the least likely to have good SEO and 100 being the highest rank possible. Ideally, you should only be linking to websites that have a domain authority of 60 and above.
Just put yourself in the shoes of your website’s visitors. Would you trust your own content if you only link to websites that are not reliable or those that have low domain authority?
There are a few online tools that will help you directly determine the domain authority of a website so it’s worth using these tools when it comes to the optimization of your own website.
Skipping Minor Details
It can get bothersome to have to optimize your content. There are a lot of things that people skip out on when it comes to optimizing their content. Usually, they try to avoid placing meta descriptions, alt texts on images, and even headings on their content.
This is a big mistake that you should never make for the content on your website. It’s not just about your website’s SEO. It’s also about the readability of your content as well. If you want your readers to visit your website regularly, it’s a must that you never skip out on optimizing your content.
These common mistakes can break your SEO. Don’t only focus on doing the right things, avoid committing these costly mistakes as well. It’s very easy to avoid making these mistakes as long as you already know what’s wrong.
