It’s no secret that a strong web presence is key to the success of your business. That’s why it’s important to do it right. However, it’s not as simple as getting some good photos and some content. It takes a lot of consideration to do it right. This is exactly what you need to do if you want to compete with the big dogs and get your page coming up on page 1.
This article touches on the basics of what needs to be done to crank out one of the best sites on the web.
Get A Good Host And Register A Catchy Name
The first thing you need to do is get a good web host and register your name. This can be a bit confusing as there are several different routes and subscription packages to suit your particular needs.
A host is a company that provides online storage for your site content. It also provides lots of tools to ease your site management responsibilities. Hosts also provide company emails using your domain name and deal with all of the basic DNS and IP issues that run the site behind the scenes.
They’ll also register your domain name for you. You can do this separately and on your own, but then you will need to port it to whatever host you end up choosing and it’s an extra hassle. It’s best to do it all in one by subscribing to a hosting service since you’ll need to do it anyway. They also frequently offer free domain registration with your subscription.
The other option is to go with a managed host. This is a web host that will maintain your page for you and WordPress hosting is one of the most popular kinds of managed web hosting. WordPress is important because it’s the most popular blogging format online. And blogging is one of the most important ways to drive traffic to your site.
Finally, be sure you pick a good name. Don’t pick one that’s too long or one that includes too many abbreviations. The best idea is to have it short, catchy and composed of regular vocabulary. Getting your heart set on a name only to find out it’s taken and settling on your name with the addition of random numbers to make it unique is not the right way to go. Instead, be flexible with your name expectations and pick the one that’s easy to write and remember, the one that can fit on a t-shirt or doesn’t need to be jotted down to remember.
Use Up-To-Date Features And Themes
The other thing that’s important is to make sure your aesthetic is up-to-date. Have a look around other popular websites that offer similar services to yours and see what they’re doing and how it looks. Having a campy-looking website with yellow letters on a green background surely will only serve to drive customers away from your site. Also, it’s good to avoid a lot of pop-ups and bothersome email subscription windows unless it’s specifically designed to obtain addresses for an email list.
Look at the industry standard for your services and start from there. It’s important to add features that make your site more convenient while avoiding those that cause lag or add unnecessary complications.
Be Sure To Blog
Whatever, you choose. Make sure you constantly update and make changes to your site. And blog, blog, blog. Blogging is important because it allows you to include lots of keywords to keep up with the trends of your industry while also providing the opportunity to make connections by linking with other websites that complement your site. It also allows for guest writers to blog on your site which is an important feature to exploit if you want to come out on top.
You can’t just choose one. Make sure you do your best to include these basic things and you’ll be on your way to creating a high-performing website that draws in lots of new customers at the absolute lowest price.
