It is first important to mention that social media will not directly contribute to your search engine ranking, but the links that you share through your social media platforms will. There are six main ways that social media can be used to influence your search engine rankings.
Those are:
- Content distribution
- Organic traffic
- Brand recognition
- Brand reputation
- Visibility
- Local SEO
While your social media shares have no influence on your search rankings, the more your content is shared through social media, you generate social signals, which in turn will influence your target market.
In this article, we are going to expand upon this, and tell you how social media can improve your search rankings.
Mentions and Rankings on Social Media
Social media is very important for SEO. Social media influences the key factors that impact search rankings, which makes it very important because it has the ability and capability to drive organic, quality, and sometimes local traffic to your blog or website.
When you publish material on social media that connects you with your target audience, they will become fans, and even advocates, of your content. The reason for this, simply, is that you are providing them with content that they consider being valuable, which in turn, means that they will share your content and creations with their friends and their followers.
Influence of Advocates
When a person shares your content with their friends and family, they become an advocate for your content. It is important that you try to reach these advocates, for they will share your content with their friends, and their friends with their friends. This is a great way for you to attract attention and interest to your website and key audience. Some content that is particularly beneficial and great in attracting people would be:
- Infographics
- Podcasts
- Streaming
- Blogging
These types of content offer you a lot of benefits and can keep your advocates and customers coming back again and again, and by keeping them coming back, you drive leads and ensure that your content receives a wider scope.
Social Media
Once you have content that is being shared and admired, social media is introduced into the equation. You share a post, and your audience shares it further. This cycle of sharing increases your visibility improves the traffic to the link and will help you to generate backlinks from social media and in other places on the internet. Social signals will notify Google and inform them that your content is highly sought-after, which will indirectly improve your rankings on the search listings.
Things to Consider
- If you want to improve your social media signals, then do the following things:
- Post only useful and engaging content on your social media account(s);
- Provide in-depth information; information helps social media profiles to rank high on search results, which will increase the number of followers that you have;
- Improve your brand reputation through high-quality and well thought out content;
- Have your social media shared off social media to help with indexation.
You need to begin sharing your content so that your audience can find it, engage with it, and share it on social media. You should try to make it as easy as possible for people to share your content, which likely means that you will have to make your social media profile public.
Social Media and Google
It is important to again reinforce that social media is NOT a ranking factor for Google. If you want your content to rank on Google, according to a specialist social media agency in Brisbane, Australia, then you need to create a clear plan and execute it, or alternatively, contact an SEO marketer. Social media and Google do have a relationship, however.
While social media will have no direct impact on your Google ranking, it does help in a way...
How Does Social Media Influence Google?
As we have said abundantly through this article, social media has no direct impact on Google. However, we have also explained how social media and SEO connect through social signals. Those social signals will create and strengthen the factors that Google looks to when ranking a website, which means that if you can gather those signals through content sharing on different social media platforms, you will find that your content will rank higher on Google. The more that your content is shared, the more that people will share it off of social media and on blogs...
We hope to have answered our titular question in this article. Social media and SEO do have a connection, but not a direct one. Thank you for reading our article today and we do hope you will come back and join us again soon.
